Digital Marketing Specialist

Coralville, IA
Full Time
Min. Experience:
Mid Level

Job Purpose

As the Digital Marketing Specialist for Higher Learning Technologies, you will be focused on growing revenue by advertising our portfolio of products across all applicable paid platforms. To do this, you will leverage your deep knowledge of online and mobile marketing to drive media performance goals for acquisition, engagement, and conversions. You will work with both the product and the customer experience teams to build real-time marketing analysis tools, plan and execute A/B tests, validate test results, report findings to the senior team, and optimize campaign performance.


You will develop and manage successful advertising campaigns (paid and unpaid) on a daily basis across our entire product line to drive new customer awareness, installs and engagement of our market-leading digital products.


Primary Areas of Accountability

The right candidate will possess a strong combination of online marketing experience, analytical prowess, technical aptitude, and business savvy. Typical responsibilities include:

  • Develop and execute strategies for driving scalable revenue from our marketing spend across Facebook, Google AdWords, Apple App Store ads, and other major advertising channels for our entire suite of products (mobile apps & desktop apps)
  • Aggregate, organize, and synthesize large amounts of data  to drive the decision making process
  • Daily management and analysis of budget and spend across all advertising platforms to devise ways of spending more efficiently and ensure overall ad spend is on target
  • Develop, create and curate content for digital marketing campaigns.
  • Work with product and analytics teams to optimize the allocation of spend across different product categories and advertising platforms
  • Ideate and execute multi-channel campaigns  in coordination with other channel managers and teams across the company
  • Design, optimize, and test the highest yield combinations of inventory, audience, offer, creative, and landing page, using advanced bidding strategies to identify high ROI opportunities
  • Ongoing optimization of the current Facebook campaigns in accordance with predefined KPIs
  • Collect and analyze data related to Facebook campaigns. Assist in identifying appropriate Facebook opportunities for specific business needs, and tailor campaigns to the target audience
  • Conduct keyword research and selection for Apple App Store and AdWords bidding
  • Use advanced bidding strategies to maximize the effectiveness for Apple App Store and AdWords campaigns
  • Set up, manage and constantly optimizing up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads
  • Drive expansion to new advertising opportunities, from identification to experimentation to scale

Education + Experience

  • BA/BS degree in Marketing or related area
  • 4+ years of digital marketing experience
  • 2+ years managing online marketing campaigns on Facebook, Google AdWords, Apple App Store ads and other Display advertising systems
  • Experience in PPC advertising, performance advertising, lead generation, and/or user acquisition
  • Experience working with or within an organization that has multiple product lines with multiple target segments
  • Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
  • Experience applying rigorous, financially-rooted decision-making to guide development, optimization, and business efforts
  • Experience optimising mobile digital marketing campaigns
  • Experience working with mobile tracking technologies, as well as Excel and Tableau
  • Experience in both prospecting and remarketing campaigns

Required Knowledge, Skills, and Abilities

  • Extremely detail oriented and able to manage multiple initiatives across multiple products
  • Creative problem solver that is able to analyze data and find actionable solutions
  • Strong multi-tasking and organizational skills
  • Must be able to suggest changes and implement improvements
  • Proven ability to achieve results against set objectives in a fast moving, dynamic environment
  • Self-motivated and self-directed; however, must have demonstrated ability to work well with people
  • Strong communication and team-oriented; comfortable interacting with senior managers and engineers
  • Is able to work effectively in a highly complex, diverse, changing environment
  • Enthusiasm for learning
  • Good sense of humor, always a plus


About Us

HLT was sparked by paper flashcards that Alec Whitters, Co-Founder and CEO, and his peers were using to study for their dental boards. Wouldn’t it be better, he thought, to use their smartphones to study? When he couldn't find an effective mobile-learning solution, he decided to create it.

HLT is a 2012 Iowa City-born start-up that develops education apps for smartphones and tablets so that busy students can effectively study anytime and anywhere. We are targeting the multi-billion dollar markets for higher education, with a focus on high-stakes exams and classes. Mobile is one of the fastest growing markets in history and HLT has emerged as a market leader with the most popular, highest grossing and most downloaded of all test prep apps on both Android and Apple devices. The company has now raised $15MM in funding and partnered with some of the biggest names in education including McGraw-Hill, Wiley, Kaplan, and many others.

As a young EdTech company bent on transforming the way learners experience education, our status quo is constant motion. This requires us to embrace change and be bold and imaginative in how we work. The same is true for who we hire. We need smart, tenacious, team-centric people who share our curiosity of the world and learning-obsessed mindset. We need problem solvers who love tackling big challenges and can flex quickly to rapidly moving parts. We need drivers who own their actions and have the propensity for getting this done.

Although what got us here won’t get us there, we hold tightly to a set of core values to Innovate, Captivate, and Educate. These ideals are the heartbeat of our company, and we are rigorous in identifying these qualities in the people we hire.

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